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Channel: Customer Data – Ana Canhoto
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The role of employees in keeping customer data safe

Most of us will remember a particularly good (or bad) encounter that completely lifted (or destroyed) our consumption experience. I, for instance, have had consistently good interactions with staff at...

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Research request: incentive to lie on Facebook

I wonder if you can help me. I am working on a piece of research about the quality of Facebook data for marketers. One of the parameters considered is whether there is an incentive for users to provide...

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PhD topics that I am supervising at Oxford Brookes University

The institution where I work, the Faculty of Business at Oxford Brookes University, has a thriving doctoral programme, including studentship opportunities. If you are considering a doctoral degree, do...

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The value of social media data is not in data itself, but the interpreter and...

Tim Kourdi’s comment about the value of information, in my latest blog post, reminded me of an interview with Twitter co-founder, Jack Dorsey. Jack challenged criticism that the physical constraints of...

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About creativity, coffee and the need to think like a customer

Somebody told me about a very interesting TED talk on creativity. I was very intrigued, and decided to search for it when I got home. The person that mentioned the talk, said that the speaker discussed...

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Consumer Data and the ‘War on Terror’

The book that I co-authored with Kirstie Ball, Elizabeth Daniel, Sally Dibb, Maureen Meadows and Keith Spiller, has been featured in ‘Research Reporter’, the research newsletter of the Faculty of...

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What is GDPR, and what it means for marketers

GDPR stands for General Data Protection Regulation. It is a EU law, enforceable from May 25th2018, which aims to protect the privacy and personal data of EU residents. If you collect, process or use...

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[Miscellany] Customer reviews, GDPR fines and musings on graduation

Stick the film, then post a photo I have recently ordered some black out film for a window that lets in too much light during the night. There are 12 steps in the instructions, starting with cleaning...

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